6 Underground

Copywriting / Netflix / 2019

In partnership with Netflix, we created a campaign to recruit a new member to 6 Underground, the most explosive movie of Michael Bay's career. A film teaser and even a toll-free number were created for the task. And the pick was Rubens Barrichello, who had to erase his past to save the world - just as the characters of the movie. In an explosive social film, the Brazilian driver cleared his tracks by blowing up the F1 2nd position trophy of a race where he had to give up the victory, erasing a memory that he and all Brazilians would love to forget.