The Blue Light Movement

Copywriting / Movimento Luz Azul / AKQA

The Blue Light Movement emerges during this pandemic moment, where there is a significant increase in the number of violent cases against women, at least in Brazil. Many of these signs of the violence cycle continue to go unnoticed in our daily lives, so this movement wants to put a blue light on violent behaviors. So from now on, they will be seen and recognized as violence by society, as it should be.