The Dance Awakening

Copywriting / Nike / AKQA / 2020

The Black Tourmaline stone is often rejected for its colour and shape, it can be viewed as a symbol of the history of black women and aligns with their experiences. Using sport and movement as catalysts for women’s empowerment, we launched a film of black female dance artists to strengthen and exalt the artists’ community. The sequence is a timeline that shows how movements connect with ancestry and black culture, going through rhythms such as break, hip hop and funk. Reaffirming that dance is a bridge to one’s history and identity.