Voo Alice

Copywriting / Alice / AKQA

To launch Alice, a Brazilian health tech startup that offers a new proposal for those who want more than a health plan, we challenged the singer Bruna Caram to launch the first song ever recorded in movement. She had all the support from Alice's Health Team while preparing herself and creating this Voo song - that was first released in a live event. The track was built with binaural beats, which boost emotional well-being and self-confidence when you listen using headphones. Voo is already available on all streaming platforms.