Creative Copywriter @ Wieden+Kennedy

A Brazilian-born creative copywriter living in Amsterdam with a portfolio that features global brands like Nike, Samsung, Netflix, Duolingo, and Evian. My work centres around the ability to create narratives rooted in race, gender, class, and identity, reflecting a world constantly evolving, offering both historical introspection and a vision for the future.

Contact

For all inquiries drop me a message at
erikalays@gmail.com

LinkedIn | Instagram

Awards and Recognitions

The One Club for Creativity 

  • WINNER - Next Creative Leader Latin America / 2020 
  • WINNER - New Blood x Editor X portfolio competition / 2023 

Cannes Lions 

  • SILVER - Enternatiment -  Dance Awekening / 2021 
  • SHORTLIST - Heath and Wellness - Dance Awekening / 2021 
  • SHORTLIST - Media - Dance Awekening / 2021  
  • SHORTLIST - Design  - Andressa Alves' Doll / 2021
  • SHORTLIST - Outdoor - To The Crazy Ones / 2019 

D&AD 

  • YELLOW PENCIL - Animation - Blue Light Movement /2021
  • GRAPHITE PENCIL - e-commerce - Nike Air Max Clouds /2021
  • GRAPHITE PENCIL - Direct - Andressa Alves’ Doll / 2020
  • SHORTLIST - Digital/ Use of technology - Nike Air Max Clouds / 2021 

One Show Festival

  • SILVER PENCIL - Direct ︎ Nike - Andressa Alves’ Doll / 2020
  • MERIT -  IP&Products ︎ Nike - Andressa Alves’ Doll / 2020
  • MERIT - Promotional Items ︎ Nike - Andressa Alves’ Doll / 2020
  • SHORTLIST - Film ︎ Nike - The Doll I've Never Asked For / 2020

Clio

  • BRONZE - Branded Content and Entertainment - Dance Awakening  / 2022

El Ojo de Iberoamerica

  • GOLD - Design ︎ Nike - Andressa Alves' Doll / 2019
  • SILVER - Film ︎ Nike - The Doll I've Never Asked For / 2019

CCSP (São Paulo Creative Club)

  • BLACK STAR/ BEST OF SHOW ︎ Nike - Andressa Alves' Doll / 2019
  • GOLD - Promo & Activation ︎ Nike - Andressa Alves' Doll / 2019
  • GOLD - Design ︎ Nike - Andressa Alves' Doll / 2019
  • SILVER - Film ︎ Nike - The Doll I've Never Asked For / 2019
  • BRONZE - Direct Marketing Nike - Dance Awekening /  2021

Profissionais do Ano / Rede Globo

  • Mercado Sudeste Capitais ︎ Nike - The Doll I've Never Asked For / 2020

Ciclope Festival 

  • SILVER - Directing Nike - The Doll I've Never Asked For / 2020
  • BRONZE - Sound & music - The Doll I've Never Asked For / 2020

YOUNG LIONS NETHERLANDS 

  • WINNER - 2022

YOUNG LIONS BRAZIL 

  • SHORTLIST - 2019

JUDGING

The One Club for Creativity

  • JURY - Next Creative Leaders / 2021

São Paulo Creative Club

  • JURY / 2022
  • JURY /2021

Guest Speaker at University of Leeds 2020 - Ongoing 

Design by Bruno Arizio
Code by 11th Dimension
Dinamo, Grili Type, Colophon