(evian x Balmain), 2023
evian and Balmain understand that change is so much greater when it is created as a collective. When like-minded changemakers join forces, there’s no limit to the positive change they can create.This collaboration brings the Alps and Paris together, where the high mountains meets haute couture. Written by two authors from two completely different worlds, in nature.
Role: Creative Idea / Copywriter
Director: Carlota Guerreiro
Dance Troupe: La Marche Bleue
Choreographer: Leo Walk
Drawing inspiration from the Netflix movie '6 Underground', we came up with a campaign starring the one person who could pull off a fake death to erase their past: former F1 pilot Rubinho Barrichello
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