(Nike), 2019
When sneakerheads were in lockdown, we transformed their windows into a Nike shop window. People simply had to access nike.com, point their phones to the sky and find virtual cloud versions of Air Max 90 and 2090. These digital folders allowed sneakerheads to buy the drops first-hand and watch product demos in the form of new music videos from Brazilian rap icon Djonga, and funk superstars Mc Soffia and NGKS. This project turned air into a safe and interactive medium for creativity and an ongoing platform for digital Air Max drops.
Role: Creative Idea / Copywriter
For the new generation of smartphone owners, a phone is not just a phone, its the centre of their world – used for self expression, studying and side-hustles in equal measure… And we wanted to celebrate that.
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